Buttons are core interactive components of user interfaces which play a significant role in the quality UX as well as conversion rates of websites and applications. UI buttons vary according to their features and can be divided into different types. A new article is devoted to the type called call-to-action (CTA) buttons covering their essence, role in the intuitive navigation and the importance of business goals.Addland CTA Components

Is there any magic colour that drives conversion? The answer is clearly NO. But around 48 % of brands match their CTA colour with their brand colour. A review showed that blue is the winner choice. What’s more, Gmail had tested 50 shades of blue for their CTA colour and found that #5b8ff4 was the highest converting shade.

Bigger is not always better. Just look at the frequency distribution below by Pixel hight.

CHARACTERSThe average button contains 14 characters.The shortest character count was just 3 letters. (It was “YES”.)The longest character count was 66. That is more than what Google displays in search results for a title tag. Also, looks like it may be on the same diet as that super big button we saw earlier.